The brand & goal
Prime is a premium gaming entertainment brand built around high-end gaming, culture and community. Our goal was to turn Prime into more than a gaming venue — a recognisable entertainment brand with a strong community, consistent traffic and a growing presence across Poland.
What we did
We developed a growth strategy connecting social media, performance, SEO, influencer marketing and offline experiences into one ecosystem, expanding Prime's role beyond gaming into entertainment, business, lifestyle and community.
In motion
Content system across social platforms, performance campaigns for acquisition, influencer partnerships, offline gaming tournaments and community events, business breakfasts, and inclusion in the BOOST FORUM ecosystem alongside speakers including Margulan Seisembayev and Evgeny Chichvarkin.
The result
- 3M+ reach
- Consistent traffic to 2 offline locations
- A growing social community
- Stronger brand recognition in Warsaw's gaming scene
- New audience segments beyond core gamers
- A brand positioned for further expansion across Poland
